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AAPL
NASDAQ Technology

Apple Guides Q4 Revenue Below Estimates, Cook Blames Demand Forecast Miss for Supply Crunch

Tom Rudovsky · Reported by Benzinga
More coverage: Technology
Sentiment info
Negative
Importance info
9
Price
$310.47
Mkt Cap
$4.897T
52W Low
$201.5
52W High
$344.57
52W Position info
54% above low
Off High info
9.9% below high
Rel. Volume info
1.3× avg
Market data snapshot near publication time

AAPL sits 54% above its 52-week low of $201.5.

Summary

Apple's Q3 beat was overshadowed by a Q4 revenue guide of $111.69B-$113.74B, missing the $114.84B consensus. CEO Tim Cook attributed the shortfall to a self-inflicted demand forecast error that left the company scrambling for advanced-node semiconductor supply across iPhone, Mac, and iPad lines. The stock fell over 6% after hours, erasing gains from the record quarter, and continued to slide as supply snags cloud the outlook, putting iPhone demand in focus. This follows a series of supply and pricing pressures, including the June price hikes on Macs and iPads and Cook's warning of a '100-year flood' in memory costs. The guidance miss and candid admission of forecasting failure introduce new uncertainty into the holiday quarter, with the CEO transition to John Ternus on Sept. 1 adding a layer of execution risk.

At the time of this announcement, AAPL was trading at $310.47 on NASDAQ in the Technology sector, with a market capitalization of approximately $4.9T. The 52-week trading range was $201.50 to $344.57. This news item was assessed with negative market sentiment and an importance score of 9 out of 10. Source: Benzinga.


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AAPL - Latest Insights

AAPL
Oct 16, 2026, 3:00 AM EDT
Source: Wiseek News
Importance Score:
7
Price at Filing: $340.81
Real-time Price: $342.62 info
Change: +$1.81 (+0.53%) info
Market Cap: $5.013T info
AAPL
Oct 15, 2026, 1:35 AM EDT
Source: Seeking Alpha
Importance Score:
7
Price at Filing: $344.80
Real-time Price: $342.62 info
Change: -$2.18 (-0.63%) info
Market Cap: $5.013T info
AAPL
Oct 15, 2026, 12:34 AM EDT
Source: Seeking Alpha
Importance Score:
8
Price at Filing: $344.80
Real-time Price: $342.62 info
Change: -$2.18 (-0.63%) info
Market Cap: $5.013T info
AAPL
Oct 14, 2026, 4:55 PM EDT
Source: Dow Jones Newswires
Importance Score:
8
Price at Filing: $343.04
Real-time Price: $342.62 info
Change: -$0.420 (-0.12%) info
Market Cap: $5.013T info
AAPL
Oct 14, 2026, 10:20 AM EDT
Source: Reuters
Importance Score:
7
Price at Filing: $345.26
Real-time Price: $342.62 info
Change: -$2.64 (-0.76%) info
Market Cap: $5.013T info