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AAPL
NASDAQ Technology

Apple Guides Q4 Revenue Below Estimates, Cook Blames Demand Forecast Miss for Supply Crunch

Tom Rudovsky · Reported by Benzinga
More coverage: Technology
Sentiment info
Negative
Importance info
9
Price
$310.47
Mkt Cap
$4.897T
52W Low
$201.5
52W High
$344.57
52W Position info
54% above low
Off High info
9.9% below high
Rel. Volume info
1.3× avg
Market data snapshot near publication time

AAPL sits 54% above its 52-week low of $201.5.

Summary

Apple's Q3 beat was overshadowed by a Q4 revenue guide of $111.69B-$113.74B, missing the $114.84B consensus. CEO Tim Cook attributed the shortfall to a self-inflicted demand forecast error that left the company scrambling for advanced-node semiconductor supply across iPhone, Mac, and iPad lines. The stock fell over 6% after hours, erasing gains from the record quarter, and continued to slide as supply snags cloud the outlook, putting iPhone demand in focus. This follows a series of supply and pricing pressures, including the June price hikes on Macs and iPads and Cook's warning of a '100-year flood' in memory costs. The guidance miss and candid admission of forecasting failure introduce new uncertainty into the holiday quarter, with the CEO transition to John Ternus on Sept. 1 adding a layer of execution risk.

At the time of this announcement, AAPL was trading at $310.47 on NASDAQ in the Technology sector, with a market capitalization of approximately $4.9T. The 52-week trading range was $201.50 to $344.57. This news item was assessed with negative market sentiment and an importance score of 9 out of 10. Source: Benzinga.


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AAPL - Latest Insights

AAPL
Jul 31, 2026, 2:40 AM EDT
Source: ShareCast
Importance Score:
9
Price at Filing: $312.33
Real-time Price: $308.60 info
Change: -$3.73 (-1%) info
Market Cap: $4.897T info
AAPL
Jul 31, 2026, 1:57 AM EDT
Source: Benzinga
Importance Score:
9
Price at Filing: $312.33
Real-time Price: $308.60 info
Change: -$3.73 (-1%) info
Market Cap: $4.897T info
AAPL
Jul 30, 2026, 5:43 PM EDT
Source: Dow Jones Newswires
Importance Score:
8
Price at Filing: $309.80
Real-time Price: $308.60 info
Change: -$1.20 (-0.39%) info
Market Cap: $4.897T info
AAPL
Jul 30, 2026, 5:28 PM EDT
Source: Dow Jones Newswires
Importance Score:
8
Price at Filing: $310.00
Real-time Price: $308.60 info
Change: -$1.40 (-0.45%) info
Market Cap: $4.897T info
AAPL
Jul 30, 2026, 4:48 PM EDT
Source: Dow Jones Newswires
Importance Score:
9
Price at Filing: $320.35
Real-time Price: $308.60 info
Change: -$11.75 (-4%) info
Market Cap: $4.897T info