Zhihu Inc.

Zhihu is an online content community where users find solutions, make decisions, seek inspiration, and engage in discussions. The community supports discussions on everyday consumer decisions, such as purchasing products or planning travel, and specialized areas like professional knowledge, technological developments including artificial intelligence, and academic topics. Its content ecosystem also addresses life decisions, including education, career development, and personal well-being. Zhihu has built a large and diverse content library through continuous contributions from content creators, attracting users and creators to engage with high-quality, experience-based, and expert-driven content. Launched in 2010, Zhihu has expanded its content and service offerings to meet the needs of users, content creators, and business partners. It has evolved from a Q&A community into a comprehensive online content community in China, supported by a network of creators contributing trustworthy content, practical experience, and insights. In 2025, Zhihu had 13.5 million average monthly subscribing members. As of December 31, 2025, Zhihu had 80.3 million cumulative content creators, who had contributed 953.9 million cumulative pieces of content covering over 1,000 verticals. Zhihu leverages its content-centric business model to develop and refine monetization channels.