Yext, Inc.

Yext, Inc. provides a digital presence platform, known as the Answers Platform, that enables businesses to manage their brand information. This platform helps businesses deliver relevant answers to consumer questions and consistent experiences across the digital ecosystem. Yext's platform allows businesses to structure and organize information in its Knowledge Graph (formerly Yext Content), which is then distributed across first- and third-party websites and applications. This distribution occurs through Yext's Publisher Network, which includes over 200 service and application providers such as Amazon Alexa, Apple, Bing, Facebook, Gemini, Google, OpenAI, and Yelp. The platform supports key products including Listings, Reviews, Pages, Search, Social, Relate, and Scout. Each product offers analytics capabilities for businesses to track performance. Yext aims to empower businesses to manage their digital presence to connect with customers across various digital touchpoints. Consumers are increasingly using natural language phrases and specific questions, rather than just keywords, to find information and interact with brands across search, websites, apps, voice assistants, and AI chat. They also use multiple channels like online reviews and social media to inform their decisions. Publishers are directly answering these questions across digital touchpoints using algorithms that evaluate a brand's presence across many sources. To attract customers, businesses need to maintain an accurate and consistent digital presence through proactive knowledge management across as many channels as possible.