XCel Brands, Inc.

XCel Brands, Inc. is a media and consumer products company that designs, licenses, markets, live streams, and sells branded apparel, footwear, accessories, fine jewelry, home goods, and other consumer products. The company also acquires dynamic consumer lifestyle brands. Founded in 2011, XCel Brands aims to integrate shopping, entertainment, and social media into a social commerce experience. The company's current brand portfolio includes the Halston brands, the Judith Ripka brands, and the C Wonder brands, all of which are wholly owned. XCel Brands also manages the Longaberger by Shannon Doherty brand through a 50% ownership interest in Longaberger Licensing, LLC. New co-branded collaborations include the TowerHill by Christie Brinkley brand, launched in May 2024, and the Trust-Respect-Love by Cesar Millan brand, planned for launch in Spring 2026. Other upcoming co-branded collaborations are GemmaMade by Gemma Stafford, planned for Spring 2026, and Off/Duty by Coco Rocha, planned for Fall 2026. Additionally, XCel Brands holds television rights for Mesa Mia by Jenny Martinez through a long-term license agreement, with a launch expected in Spring 2026. The company previously held a noncontrolling interest in the Isaac Mizrahi brands until October 1, 2025, when it divested its remaining interest. XCel Brands employs an omni-channel and social commerce sales strategy, promoting and selling products through interactive television, digital live-stream shopping, social commerce, brick-and-mortar retailers, and e-commerce channels.