WEBTOON Entertainment Inc.

WEBTOON is a global storytelling platform that connects creators and users to discover, create, and share new content. The platform enables creators to participate economically in their own creations and offers users an extensive library of content. WEBTOON connected 27 million creators with approximately 157 million monthly active users across more than 150 countries. The platform operates on a community flywheel model. Creators publish diverse content, which expands the user base. Users engage with creators through real-time feedback, fandoms built around characters or storylines, and monetary support for content access. This engagement attracts new creators, further expanding the community and deepening fan engagement, which encourages more content creation. WEBTOON amplifies this model through monetization strategies such as advertising and IP Adaptations. The platform is supported by foundational technology and artificial intelligence, which facilitate content creation, discovery, and recommendations, leading to increased user engagement and creator prosperity. Creators on WEBTOON author visual stories, develop characters, and inspire fandoms. The creator base includes individual enthusiasts and professional authors who build brands and enterprises on the platform. WEBTOON offers creators various monetization opportunities, including Paid Content, advertising, and IP Adaptations. The platform serves both amateur creators and professional creators, with the latter defined as those who monetize through Paid Content under formal creator agreements with revenue sharing provisions.