WEIBO Corp

Weibo Corporation operates as a social media platform in the People's Republic of China, enabling users to create, discover, and distribute content. The company is structured into two segments: Advertising and Marketing Services, and Value-Added Services. Weibo provides discovery products for content discovery, self-expression products for user expression, and social products to foster interaction among users. Its advertising and marketing solutions include social display advertisements and promoted marketing offerings such as Fans Headline, Weibo Express, and promoted feeds. It also offers promoted trends and search products that appear alongside users' trend discovery and search activities. The platform features products like trends, search, video/live streaming, and editing tools, alongside content customization, copyright content pooling, and user interaction development. Weibo also provides search list recommendation, trends list recommendation, and Weibo app opening advertisements. Furthermore, it offers back-end management, traffic support, and product services for account and content display and promotion. An open application platform allows users to log into third-party applications with their Weibo account to share content. Weibo Wallet enables platform partners to conduct interest generation activities, such as distributing red envelopes and coupons. The company serves individuals, celebrities, opinion leaders, public figures, influencers, media outlets, businesses, government agencies, charities, and other organizations. Founded in 2009 as T.CN Corporation, it changed its name to Weibo Corporation in 2012 and is based in Beijing, the People's Republic of China.