Vera Bradley, Inc.

Vera Bradley is a designer of women's handbags, luggage and travel items, fashion and home accessories, and unique gifts. The company was founded in 1982. On March 11, 2025, the company agreed to sell 100% of Creative Genius, Inc., which operates as Pura Vida Bracelets. This sale was completed on March 31, 2025. Following the sale, Pura Vida is no longer part of Vera Bradley's consolidated financial results, and its operations have been classified as discontinued operations. Vera Bradley operates through two reportable segments: Vera Bradley Direct (VB Direct) and Vera Bradley Indirect (VB Indirect). The VB Direct segment includes sales of Vera Bradley products through its full-line and outlet stores in the United States, e-commerce sites (verabradley.com, outlet.verabradley.com, and international.verabradley.com), direct-to-consumer marketplaces, and typically the annual Vera Bradley outlet sale in Fort Wayne, Indiana. As of January 31, 2026, the company operated 29 full-line stores and 86 outlet stores. The VB Indirect segment also sells Vera Bradley products.