VIP Play, Inc., operates as a mobile app and online-based technology company in Tennessee. The company operates a cloud-native technology platform that provides mobile sports betting, including modern sportsbook with differentiated wager types, sweepstakes contests, and socially integrated features designed to enhance player engagement. The company was formerly known as KeyStar Corp. and changed its name to VIP Play, Inc. in September 2024. VIP Play, Inc. was incorporated in 2020 and is headquartered in Las Vegas, Nevada.