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VFC
NYSE Trade & Services

VF Guides Q3 Revenue Below Consensus as Vans Wholesale Recovery Slips to Q4

Tom Rudovsky · Reported by Dow Jones Newswires
More coverage: Apparel Stocks · Consumer
Sentiment info
Negative
Importance info
7
Price
$16.496
Mkt Cap
$6.485B
52W Low
$12.455
52W High
$22.27
52W Position info
32% above low
Off High info
26% below high
Rel. Volume info
0.6× avg
Market data snapshot near publication time

VFC sits 32% above its 52-week low of $12.455.

Summary

VF's third-quarter revenue outlook landed well short of expectations: growth of 3% or better implies about $2.78 billion versus the $2.9 billion analysts modeled. The culprit is Vans, where second-quarter revenue fell 9.8% on continued wholesale destocking. CEO Bracken Darrell said new Vans product reaches wholesale accounts six to nine months behind direct channels, pushing the wholesale rebound mostly into the fourth quarter. Direct-to-consumer Vans sales turned positive for the first time in nearly five years, and management still expects Vans revenue to decline at most 2% in the second half. The quarter itself was strong — adjusted EPS of 70 cents beat the 54-cent consensus, net income rose to $285.3 million from $189.8 million, and North Face and Timberland each grew 4%. Full-year guidance was reaffirmed at 2% or better revenue growth and roughly 8% operating margin. The stock was down 2.2% at $16.65, a muted reaction that suggests the beat was already priced after this morning's release and 8-K.

At the time of this announcement, VFC was trading at $16.50 on NYSE in the Trade & Services sector, with a market capitalization of approximately $6.5B. The 52-week trading range was $12.46 to $22.27. This news item was assessed with negative market sentiment and an importance score of 7 out of 10. Source: Dow Jones Newswires.


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VFC - Latest Insights

VFC
Oct 28, 2026, 7:38 AM EDT
Filing Type: 10-Q
Importance Score:
7
Price at Filing: $16.39
Real-time Price: $16.49 info
Change: +$0.095 (+0.58%) info
Market Cap: $6.481B info
VFC
Oct 28, 2026, 6:02 AM EDT
Filing Type: 8-K
Importance Score:
7
Price at Filing: $16.80
Real-time Price: $16.49 info
Change: -$0.315 (-2%) info
Market Cap: $6.481B info
VFC
Oct 28, 2026, 6:00 AM EDT
Source: Dow Jones Newswires
Importance Score:
8
Price at Filing: $16.71
Real-time Price: $16.49 info
Change: -$0.225 (-1%) info
Market Cap: $6.481B info
VFC
Jul 29, 2026, 3:21 PM EDT
Source: Benzinga
Importance Score:
8
Price at Filing: $15.07
Real-time Price: $16.49 info
Change: +$1.41 (+9%) info
Market Cap: $6.481B info
VFC
Jul 29, 2026, 11:27 AM EDT
Filing Type: 10-Q
Importance Score:
8
Price at Filing: $15.17
Real-time Price: $16.49 info
Change: +$1.32 (+9%) info
Market Cap: $6.481B info