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VFC
NYSE Trade & Services

VF Corp CEO Admits Quarter 'Wasn't Great' as Stock Plunges 18%

Tom Rudovsky · Reported by Benzinga
More coverage: Apparel Stocks · Consumer
Sentiment info
Negative
Importance info
8
Price
$15.071
Mkt Cap
$5.917B
52W Low
$11.105
52W High
$22.27
52W Position info
36% above low
Off High info
32% below high
Rel. Volume info
3.6× avg
Market data snapshot near publication time

VFC sits 36% above its 52-week low of $11.105 on elevated volume (3.6× avg).

Summary

VF Corp shares cratered 18% after mixed Q1 results, with an adjusted loss of $0.27 per share missing consensus by a nickel. Revenue of $1.67B beat estimates, and the company raised its full-year outlook to over $9.53B, but CEO Bracken Darrell's blunt admission that the quarter 'wasn't great' and confidence is tied to a second-half recovery spooked investors. The North Face and Timberland grew, while Vans revenue fell 8%. Adding to the shake-up, Abhishek Dalmia was named CFO and COO effective Aug. 1, replacing Paul Vogel. Needham cut its price target to $21 from $25, reflecting tempered near-term expectations. The selloff extends the day's earlier 17.6% drop, signaling deep disappointment despite the raised guidance.

At the time of this announcement, VFC was trading at $15.07 on NYSE in the Trade & Services sector, with a market capitalization of approximately $5.9B. The 52-week trading range was $11.11 to $22.27. This news item was assessed with negative market sentiment and an importance score of 8 out of 10. Source: Benzinga.


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VFC - Latest Insights

VFC
Jul 29, 2026, 11:27 AM EDT
Filing Type: 10-Q
Importance Score:
8
Price at Filing: $15.17
Real-time Price: $15.10 info
Change: -$0.065 (-0.43%) info
Market Cap: $5.917B info
VFC
Jul 29, 2026, 11:16 AM EDT
Source: ShareCast
Importance Score:
8
Price at Filing: $15.10
Real-time Price: $15.10 info
Change: $0 (0%) info
Market Cap: $5.917B info
VFC
Jul 29, 2026, 7:58 AM EDT
Source: Dow Jones Newswires
Importance Score:
8
Price at Filing: $17.00
Real-time Price: $15.10 info
Change: -$1.90 (-11%) info
Market Cap: $5.917B info
VFC
Jul 29, 2026, 6:02 AM EDT
Filing Type: 8-K
Importance Score:
8
Price at Filing: $17.12
Real-time Price: $15.10 info
Change: -$2.02 (-12%) info
Market Cap: $5.917B info
VFC
Jul 29, 2026, 6:00 AM EDT
Source: BusinessWire
Importance Score:
8
Price at Filing: $17.59
Real-time Price: $15.10 info
Change: -$2.49 (-14%) info
Market Cap: $5.917B info