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USNA
NYSE Life Sciences

USANA Swings to Q2 Loss on $29M Hiya Impairment, Slashes 2026 Guidance

Arie Shkolnikov · Analysis by Wiseek AI
More coverage: Food & Beverage Stocks · Consumer
Sentiment info
Negative
Importance info
8
Price
$18.25
Mkt Cap
$420.587M
52W Low
$16.6
52W High
$32.32
52W Position info
9.9% above low
Off High info
44% below high
Rel. Volume info
1.1× avg
Market data snapshot near publication time

USNA is trading near its 52-week low of $16.6 (9.9% above the low).

Summary

USANA posted a Q2 GAAP loss of $(21.4) million after a $29.1 million Hiya goodwill impairment and slashed full-year adjusted EPS guidance to $0.76 from $1.95–$2.29, as both Hiya and Rise Wellness underperformed.


Key Events · Earnings and Guidance · USNA

  • Q2 GAAP Loss on Hiya Impairment

    Driven by a $29.1 million non-cash goodwill impairment charge for the Hiya reporting unit, the company recorded a net loss of $(21.4) million, or $(1.16) per share. Adjusted diluted EPS came in at $(0.07), compared with $0.74 a year ago.

  • Sharp Full-Year Guidance Cut

    The 2026 adjusted diluted EPS outlook was slashed to $0.76 from $1.95–$2.29, and adjusted EBITDA is now expected at $87 million versus $101–$109 million previously. Consolidated net sales were cut to $910 million from a prior range of $925M–$1.0B.

  • Ventures Businesses Underperform

    Hiya net sales fell 17% year-over-year to $28 million, with active subscribers down 17%. Meanwhile, Rise Wellness net sales collapsed 75% sequentially to $3 million, hurt by a packaging disruption and softer retail orders.

  • Core Nutritional Stable but Shrinking

    Core Nutritional net sales of $192 million were down 4% year-over-year, as active customers declined 8% to 384,000. Greater China net sales grew 1%, but other regions posted declines.


Analysis · USNA · Life Sciences

A $29.1 million non-cash goodwill impairment at the Hiya children's health unit pushed USANA to a GAAP net loss of $(21.4) million. Adjusted EBITDA fell 9% to $27.8 million, and the company sharply cut its full-year 2026 outlook: consolidated net sales are now expected at $910 million, down from a prior range of $925 million to $1.0 billion, while adjusted diluted EPS was slashed to $0.76 from $1.95–$2.29. The impairment and guidance reduction reflect worsening performance at Hiya and Rise Wellness, with Hiya subscribers down 17% and Rise sales collapsing 75% sequentially. Although the impairment is non-cash, the guidance cut signals deeper operational challenges and a slower path to profitability for the ventures businesses. The balance sheet remains debt-free with $169 million in cash, but the earnings trajectory has deteriorated significantly.

At the time of this filing, USNA was trading at $18.25 on NYSE in the Life Sciences sector, with a market capitalization of approximately $420.6M. The 52-week trading range was $16.60 to $32.32. This filing was assessed with negative market sentiment and an importance score of 8 out of 10.

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