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USNA
NYSE Life Sciences

USANA's Q2 10-Q confirms a $29.1M Hiya goodwill impairment and a $21.4M net loss

Arie Shkolnikov · Analysis by Wiseek AI
More coverage: Food & Beverage Stocks · Consumer
Sentiment info
Negative
Importance info
8
Price
$13.71
Mkt Cap
$253.128M
52W Low
$13.5
52W High
$32.32
52W Position info
1.6% above low
Off High info
58% below high
Rel. Volume info
0.9× avg
Market data snapshot near publication time

USNA is trading near its 52-week low of $13.5 (1.6% above the low).

Summary

USANA's Q2 10-Q details a $29.1M Hiya goodwill impairment, $21.4M net loss, and declining customer counts across all segments, though cash remains strong at $168.6M.


Key Events · Earnings and Guidance · USNA

  • Hiya Goodwill Impairment

    A $29.1 million non-cash goodwill impairment charge was recorded for the Hiya reporting unit in Q2 2026, reflecting lower-than-expected performance and reduced near-term forecasts.

  • Net Loss and Tax Impact

    Net loss attributable to USANA was $21.4 million for Q2 2026, compared to net earnings of $9.7 million a year ago. Income tax expense of $9.1 million was recorded on a pretax loss, driven by unfavorable jurisdictional earnings mix and a $6.3 million discrete tax benefit from the impairment.

  • Customer Base Decline

    Core Nutritional active customers fell 8.1% year-over-year to 384,000, with declines across all regions. Hiya active monthly subscribers dropped 17% to 166,000.

  • Segment Performance

    Core Nutritional net sales declined 4.0% to $191.6 million, Hiya fell 16.7% to $28.3 million, while Rise grew 40.3% to $3.4 million in Q2 2026.


Analysis · USNA · Life Sciences

The second-quarter 10-Q from USANA confirms the previously announced $29.1 million non-cash goodwill impairment for its Hiya segment, which drove a net loss of $21.4 million. A $6.3 million discrete tax benefit partially offset the impairment, yet the company still recorded income tax expense of $9.1 million on a pretax loss due to an unfavorable jurisdictional earnings mix. Core Nutritional active customers fell 8.1% year-over-year to 384,000, while Hiya subscribers dropped 17% to 166,000. The company maintains $168.6 million in cash and a $75 million credit facility with no outstanding balance, providing liquidity runway despite deteriorating operations.

At the time of this filing, USNA was trading at $13.71 on NYSE in the Life Sciences sector, with a market capitalization of approximately $253.1M. The 52-week trading range was $13.50 to $32.32. This filing was assessed with negative market sentiment and an importance score of 8 out of 10.

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