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ULTA
NASDAQ Trade & Services

Ulta Beauty Files Definitive Proxy, Proposing New Incentive Plan with Over 5 Million Shares

Arie Shkolnikov · Analysis by Wiseek AI
More coverage: Retail Stocks · Consumer
Sentiment info
Neutral
Importance info
8
Price
$574.8
Mkt Cap
$24.937B
52W Low
$350.1
52W High
$714.97
52W Position info
64% above low
Off High info
20% below high
Rel. Volume info
0.9× avg
Market data snapshot near publication time

ULTA sits 64% above its 52-week low of $350.1.

Summary

Ulta Beauty filed its definitive proxy, seeking shareholder approval for a new equity incentive plan authorizing over 5 million shares, alongside proposals for officer liability limits and forum selection.


Key Events · Corporate Governance and Compliance · ULTA

  • New Equity Incentive Plan Proposed

    Shareholders will vote on the 2026 Incentive Award Plan, authorizing 5,001,201 shares for future equity compensation. This represents a potential dilution of approximately 11.5% of current outstanding shares.

  • Officer Liability Limits

    Proposal to amend the Certificate of Incorporation to limit officer liability for breaches of fiduciary duty of care, aligning with recent Delaware law changes.

  • Exclusive Forum Provisions

    Proposal to add provisions designating Delaware courts as the exclusive forum for certain corporate legal actions and federal courts for Securities Act claims.

  • Board Composition Changes

    Two directors, Michelle L. Collins and Heidi G. Petz, are retiring, reducing the board size from twelve to ten members.


Analysis · ULTA · Trade & Services

The definitive proxy statement outlines proposals for the upcoming annual meeting, with the most significant being the approval of the 2026 Incentive Award Plan. This plan authorizes 5,001,201 shares for future equity awards, representing a substantial potential dilution of approximately 11.5% of current outstanding shares. While the plan incorporates several best practices like minimum vesting, no repricing, and a clawback policy, the sheer volume of shares authorized is a material consideration for investors. Other proposals include limiting officer liability and establishing exclusive forum provisions, which are common governance updates. This filing finalizes the terms of the proposals previously outlined in the preliminary proxy statement filed on 2026-04-10.

At the time of this filing, ULTA was trading at $574.80 on NASDAQ in the Trade & Services sector, with a market capitalization of approximately $24.9B. The 52-week trading range was $350.10 to $714.97. This filing was assessed with neutral market sentiment and an importance score of 8 out of 10.

View Main SEC Filing

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ULTA - Latest Insights

ULTA
Jul 14, 2026, 4:33 PM EDT
Source: Wiseek News
Importance Score:
7
Price at Filing: $469.12
Real-time Price: $480.00 info
Change: +$10.88 (+2%) info
Market Cap: $20.435B info
ULTA
Jun 09, 2026, 5:01 PM EDT
Filing Type: 8-K
Importance Score:
8
Price at Filing: $477.90
Real-time Price: $480.00 info
Change: +$2.10 (+0.44%) info
Market Cap: $20.435B info
ULTA
Jun 03, 2026, 3:14 AM EDT
Source: Wiseek News
Importance Score:
8
Price at Filing: $500.50
Real-time Price: $480.00 info
Change: -$20.50 (-4%) info
Market Cap: $20.435B info
ULTA
Jun 02, 2026, 4:21 PM EDT
Source: Wiseek News
Importance Score:
8
Price at Filing: $520.50
Real-time Price: $480.00 info
Change: -$40.50 (-8%) info
Market Cap: $20.435B info
ULTA
Jun 02, 2026, 4:19 PM EDT
Filing Type: 10-Q
Importance Score:
8
Price at Filing: $530.00
Real-time Price: $480.00 info
Change: -$50.00 (-9%) info
Market Cap: $20.435B info