BLOOMIA HOLDINGS, INC.

Lendway, Inc. is a specialty agricultural company that makes and manages agricultural investments in the United States and internationally. The company changed its name from Insignia Systems, Inc. on August 4, 2023, and its common stock now trades under the symbol "LDWY" on The Nasdaq Stock Market LLC. Lendway is the majority owner of Bloomia, which includes Fresh Tulips USA LLC, Bloomia B.V., and its affiliated entities. Bloomia is a significant producer of fresh cut tulips in the U.S., nurturing over 75 million stems annually. Bloomia operates by purchasing tulip bulbs, growing tulips hydroponically from these bulbs, and then selling the fresh cut tulip stems to retail stores. On February 22, 2024, Lendway acquired Bloomia B.V., the parent of Fresh Tulips USA LLC, for a purchase price of $47.5 million. This acquisition was financed using company cash, a new credit facility, promissory notes payable to the sellers, and by issuing an equity interest in the new company. The acquisition was completed through Tulp 24.1, LLC, a Delaware limited liability company, and Tulipa Acquisitie Holding B.V. Lendway's primary focus in the near-term is on the Bloomia business. The purchase of Bloomia was partially financed with funds from the sale of Lendway's legacy In-Store Marketing Business for $3,500,000. The operations of the In-Store Marketing Business are presented as discontinued operations starting with the Quarterly Report on Form 10-Q for the three months ended September 30, 2023.