TechTarget, Inc.

Informa TechTarget is a business-to-business (B2B) growth accelerator that informs and influences technology buyers and sellers globally. The company operates in an area estimated to be worth $20 billion annually with approximately 45,000 potential customers. Informa TechTarget competes in the Intelligence & Advisory, Brand & Content, and Demand & Intent markets. It possesses significant scale in permissioned B2B first-party data and offers an end-to-end portfolio of data-driven solutions that support the entire B2B product lifecycle, from research and development to return on investment. This includes services such as strategy, messaging, content development, in-market activation through brand, demand generation, purchase intent data, and sales enablement. The company is increasingly using AI to enhance its offerings for both technology buyers and sellers, including increasing audience referrals from AI search channels. For technology buyers and business professionals, referred to as audiences, Informa TechTarget provides trusted, independent research, primary data, analysis, and high-quality editorial content. For technology sellers, referred to as clients, the company offers expert-led, data-driven, digitally enabled products designed to help clients identify and influence technology buyers throughout the product journey. Informa TechTarget focuses on four core growth drivers, including enterprise IT market acceleration, which is forecast to grow at a 7.1% compounded annual growth rate in the United States over the next five years.