Thryv Holdings, Inc.

Thryv is a software-led platform company that helps small and medium-sized businesses (SMBs) operate and expand more efficiently using artificial intelligence (AI) tools and automations. The company's strategy focuses on providing a unified, adaptable Software-as-a-Service (SaaS) platform that supports customer acquisition, engagement, operations, and retention throughout the SMB lifecycle. As of December 31, 2025, Thryv serves approximately 230,000 SMB clients through two business segments: SaaS and Marketing Services. The SaaS segment is the company's primary growth driver. The Thryv Platform is designed for daily use by business owners and operators, enabling them to build an online presence, manage leads, automate workflows, communicate with customers, create websites, manage social media content, process payments, and make data-informed decisions. This segment includes Thryv's unified SMB marketing platform, supporting software solutions, related extensions, payment solutions, and professional services. It combines customer relationship management (CRM), marketing execution, automation, communications, payments, and reporting into a single system, integrating Keap's CRM and automation engine with Thryv's other capabilities. Revenue in the SaaS segment comes from subscription plans, platform extensions, payment solutions, and professional services. The Marketing Services segment is a legacy business offering print and digital solutions, which Thryv plans to exit by the end of 2028 as part of its multi-year transition to a pure SaaS business model.