Sunlands Technology Group

Sunlands Technology Group is a leader in China's adult online education market and China's adult personal interest learning market. The company offers online professional courses and educational content, including various interest courses, designed to prepare students for professional certification exams, enhance their professional skills, and cater to their personal interests. Additionally, Sunlands Technology Group provides degree- or diploma-oriented post-secondary courses through its online platforms. Founded in 2003 as a traditional education company, Sunlands Technology Group transitioned to an online education model in 2014. This online model allows students to access courses and educational content anywhere and anytime. Since its transition to an online model in 2014, the company has served approximately 4,940,000 students across China. The number of students was 1,131,435 in 2023, 1,067,128 in 2024, and 979,741 in 2025. New student enrollments for the same years were 616,341, 674,649, and 579,788, respectively. As of December 31, 2025, Sunlands Technology Group offered interest, professional skills, and professional certification preparation courses, as well as degree- or diploma-oriented post-secondary courses. The company uses a counseling-oriented sales and marketing approach, providing professional assistance and counseling to help students make informed decisions and formulate effective study plans.