System1, Inc.

System1, Inc. operates several flagship brands across multiple consumer verticals, including shopping, travel, and search. The company also runs a customer acquisition and marketing platform powered by Artificial Intelligence (AI) and machine learning. This omnichannel and omnivertical platform delivers high-intent customers to advertising partners to maximize their reach and effectiveness. The platform operates across System1's network of flagship owned and operated websites, referred to as "Products," monetizing user traffic sourced from various acquisition marketing channels. The marketing platform enables seamless operation across major advertising networks and categories to acquire and monetize end-users through relationships with third-party advertisers and advertising networks, referred to as "Advertising Partners." Additionally, the platform allows third-party advertising platforms and publishers, or "Network Partners," to send user traffic to, and monetize user traffic on, System1's Products or through its monetization agreements. System1 monetizes user traffic acquired directly from various marketing channels across multiple advertising platforms. The company has acquired several leading websites, allowing it to control user acquisition and experience, and monetize user traffic on its behalf via its network of products. Currently, System1 owns and operates approximately 40 websites. These include search engines like Startpage.com and info.com, and digital media publishing websites and internet utilities such as CouponFollow, MapQuest, HowStuffWorks, and ActiveBeat. On August 1, 2024, System1 underwent a corporate reorganization. As a result, all of the company's assets and business operations are now held by System1 Holdings, LLC, a newly formed intermediate holding company. System1 maintains the controlling interest in System1 Holdings, while the non-controlling interest is owned by the holders of its Class C common stock.