SPECIFICITY, INC.

SPECIFICITY, INC. is a full-service digital marketing firm that provides cutting-edge marketing solutions to identify and market in real-time to potential customers who are actively in the buying cycle. The company focuses on Business-to-Business (B2B) and Business-to-Consumer (B2C) markets, enabling small and medium-sized businesses (SMBs) to capture online traffic. Its underlying technology solution uses BiToS and Mobile Advertising Identifiers (MAIDs) to build audiences, which eliminates bot traffic and ad waste, and produces real-time messaging opportunities to reach target audiences more efficiently than broad-based market messaging platforms. SPECIFICITY, INC. also implements intuitive ad sequencing, audience ID technology, Artificial Intelligence (AI) integration, saturation modeling, conversion funneling, Customer Relationship Management (CRM) integration, traffic resolution, and comprehensive analytics reporting. The company's digital marketing capabilities were developed organically in-house and through its efforts as a tech incubator and early adopter of innovative marketing tools. Currently, SPECIFICITY, INC.'s operations are focused on 3 service offerings within its single business segment. One of these offerings is Tradigital Partners, which provides white-label digital marketing solutions for advertising agencies. Tradigital Partners allows agencies to expand their service offerings by providing digital marketing solutions under their own brand, without requiring in-house expertise or infrastructure. This service offers seamless white-label integration, advanced data and targeting capabilities, and scalability and customization. SPECIFICITY, INC. was incorporated in the State of Nevada on November 25, 2020, and its principal headquarters is located at 8429 Lorraine Rd., Suite 377, Lakewood Ranch, FL 34202.