Snap Inc

Snap Inc. is a technology company focused on improving communication and daily life through the camera. Its primary product is Snapchat, a visual messaging application designed to enhance relationships with friends, family, and the world. Snapchat facilitates communication through augmented reality, video, voice, messaging, and creative tools. Snaps, the images and videos sent on the platform, are deleted by default to emulate real-life conversations. Snapchat is one of the most used cameras globally, with its camera opening directly to offer millions of augmented reality Lenses for self-expression, learning, and play. The company believes the camera screen will become the primary starting point for most smartphone products, similar to how the flashing cursor served as the starting point for desktop computer products, due to the rich context and information contained in images created by smartphone cameras. Snapchat, the core mobile application, features five distinct tabs and additional external tools. The Camera tab within Snapchat serves as a communication tool and the entry point for augmented reality experiences.