SAGA COMMUNICATIONS INC

We are a media company that provides radio, digital, e-commerce, online news, and non-traditional revenue initiatives. We offer services to national, regional, and local advertisers to help them meet their advertising needs. As of February 28, 2026, we owned 82 FM and 30 AM radio stations, along with 79 metro signals, serving 28 markets. We were originally organized as a Delaware corporation in 1986 and reorganized as a Florida corporation in 2020. Our strategy focuses on operating top-billing radio stations in mid-sized markets and providing advertisers with integrated marketing solutions. These solutions combine broadcast radio's reach and audience engagement with complementary digital advertising services. We utilize local programming and marketing to achieve strong audience positions in our markets. We employ various programming formats, including Classic Hits, Country, Classic Country, Hot/Soft/Urban Adult Contemporary, Oldies, Classic Rock, Active Rock, Top 40, and News/Talk. Our revenue depends on maximizing listeners within an advertiser's targeted demographic parameters. These audience relationships form the basis of our radio advertising business and extend into additional marketing services that help advertisers reach consumers across digital channels. To complement our broadcast platform, we offer a range of digital advertising services, typically integrated with radio campaigns.