Fang Holdings Ltd

Fang.com operates a leading real estate internet portal in China, measured by page views and visitors to its websites in 2024. The company provides user-friendly websites and mobile applications that support online communities and networks for users seeking information and services in China's real estate and home-related sectors. Its service offerings include: * **Marketing services:** The company offers advertisement services through its online platform to real estate developers during the marketing phase of new property developments. * **Listing services:** It provides listing services via its online platform for real estate developers, real estate agents and brokers, and property managers to post property information. * **Leads generation services:** These services connect customers with demand for real estate and home furnishing/improvement services, extending their reach to a large number of users on the online platform to generate sales leads. * **Financial services:** Launched in 2014, these services are primarily provided through offline micro loan subsidiaries, offering secured consumer loans to individuals meeting credit assessment requirements. * **Other services:** The company grants licenses to local agencies to use its brand and backend systems for real estate marketing, generating additional revenue. Fang.com has built a large and active user community attracted by comprehensive real estate and home-related content. In the fourth quarter of 2024, its websites, including www.fang.com, received a monthly average of approximately 20 million unique visitors and generated a monthly average of approximately 30 million website visits. The company currently maintains approximately 43 offices to address local market needs.