RTB Digital Locks In CEO Heckman with $250K Bonus and 10% Equity Target
RTB has more than doubled off its 52-week low of $3.25 on elevated volume (2.4× avg).
Summary
RTB Digital entered a five-year Executive Services Agreement with Heckman Media LLC for James Heckman to serve as CEO, including a $250,000 bonus, $195,000 retroactive pay, and equity awards targeting 10% ownership capped at 3,470,000 shares.
Key Events · Executive and Board Changes · RTB
-
CEO Employment Agreement Executed
A five-year Executive Services Agreement with Heckman Media LLC brings James Heckman on as CEO, effective June 1, 2026 through December 31, 2030.
-
Cash Compensation Terms
Heckman receives $75,000/month retroactive to June 1, 2026, then $50,000/month from January 2027, plus a $250,000 initial bonus and $195,000 in retroactive pay for June-August 2026.
-
Equity Awards Target 10% Ownership
Milestone RSU awards are designed to give Heckman 10% of fully diluted capitalization, capped at 3,470,000 shares or a 34,700,000-share capitalization cap, subject to board and stockholder approval.
-
Performance Bonuses Tied to Milestones
Annual bonuses of 50% of base salary for EBITDA-positive run-rate and 100% for $100 million in EBITDA-positive revenue, plus long-term equity awards for 2027-2031 based on stock price appreciation.
Analysis · RTB · Trade & Services
A five-year Executive Services Agreement with Heckman Media LLC formalizes James Heckman's role as CEO. The package includes a $250,000 initial bonus, $195,000 in retroactive pay, and a base salary of $50,000 per month starting January 2027. Most notably, Heckman is positioned to receive RSUs targeting 10% of fully diluted capitalization, capped at 3,470,000 shares. This is a material compensation commitment for a company that reported a $14.4 million net loss in H1 2026 and recently raised $5.1 million at $11.13 per share. The agreement also carries change-of-control protections and severance terms that could create future cash obligations.
How filings like this one have moved
In the 30 days to Sep 16, 2026, 29.6% of the 1716 measured filings Wiseek scored 7 moved their stock by 5% or more by the next session's close. The median move was -0.32%. These are measured outcomes after filings of this importance, not a forecast for this one.
Measured one observation per ticker per day, after exclusions. Current figures: Filing Impact Tracker · open dataset
At the time of this filing, RTB was trading at $9.22 on NASDAQ in the Trade & Services sector, with a market capitalization of approximately $124.5M. The 52-week trading range was $3.25 to $20.75. This filing was assessed with neutral market sentiment and an importance score of 7 out of 10.