Root, Inc.

Root is a technology insurance company focused on the United States personal auto insurance market. The company was founded on the principle that car insurance rates should primarily reflect driving behaviors rather than demographics. Root uses modern technology, data science, and telematics to provide personalized rates to drivers. Root reaches customers through two main channels. The direct channel targets consumers with insurance products. The partnership channel engages consumers at relevant times, such as during car purchases or through independent insurance agents. The company's approach measures risk based on individual driving performance, aiming to offer fairness to customers. Root seeks to reinvent insurance by leveraging technology, data science, and a focus on customer experience. The company believes the approximately $350 billion United States personal auto insurance market is ready for change, as traditional pooled risk assessment methods are less precise due to underutilized individual behavioral data. Root's initial focus on auto insurance is based on its belief that this product is well-suited for improvement through technology. Auto insurance is required for most U.S. drivers and is often the first insurance product consumers purchase.