ROCKY BRANDS, INC.

Rocky Brands, Inc. designs, manufactures, and sells high-quality footwear and apparel under several recognized brand names. These brands include The Original Muck Boot Company (Muck), XTRATUF, Rocky, Durango, Georgia Boot, Lehigh CustomFit (Lehigh), Ranger, and the licensed brand Michelin. The company's products are designed for six target markets: work, outdoor, western, commercial military, duty, and military. Footwear prices range from $45.00 for value products to $680.00 for premium products. Rocky Brands also offers complementary branded apparel and accessories. The company operates through three reportable segments: Wholesale, Retail, and Contract Manufacturing. In the Wholesale segment, products from Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and Michelin are distributed globally through various channels. These channels include sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, mass merchants, uniform stores, farm store chains, specialty safety stores, specialty retailers, and online retailers. As of December 31, 2025, Rocky Brands' products were available in thousands of retail locations across the U.S., Canada, and international markets such as Europe. Wholesale sales in the U.S. are managed by an in-house sales team and both exclusive and independent sales representatives. This sales force focuses on major accounts like Amazon, Boot Barn, Tractor Supply Company, and Bass Pro, as well as the company's target markets.