Quad

Quad is a marketing experience (MX) company that simplifies marketing complexities for clients. The company provides MX Solutions Suite, which is flexible, scalable, and connected, to drive cost efficiencies, improve speed to market, strengthen marketing effectiveness, and deliver value on investments. Quad operates in 10 countries with 71 global facilities, including 33 manufacturing and distribution facilities. It serves approximately 2,100 clients, including blue-chip companies across multiple industry verticals, with a focus on commerce (retail, consumer packaged goods, direct-to-consumer), financial services, and health. The company's largest clients have an average relationship duration of over 25 years. In 2025, its 10 largest clients accounted for approximately 21% of consolidated sales, with no single client representing more than 5%. Founded in 1971 in Pewaukee, Wisconsin, by Harry V. Quadracci, the company initially operated as Quad/Graphics, focusing on commercial printing. Beginning in 2018, Quad accelerated its transformation to an MX company through strategic investments, evolving its brand from Quad/Graphics to Quad in 2019. Today, Quad is one of the nation's largest marketing services providers, with its Rise media agency and Betty creative agency ranking it among the largest agency companies in the U.S. (Ad Age, 2025). Its manufacturing platform also ranks it as one of the largest commercial printers in North America (Printing Impressions, 2025).