QUINSTREET, INC

QUINSTREET, INC is a leader in performance marketplaces and technologies for the financial services and home services industries. The company utilizes proprietary performance marketing technologies to engage high-intent digital media or traffic from various device types, including mobile, desktop, and tablet. This engagement occurs across multiple media formats such as search engines, large and small media properties or websites, and email. QUINSTREET sells primary "products" to its clients in cost-per-action (CPA) forms, which include qualified clicks, leads, calls, applications, and customers. The company specializes in customer acquisition for clients in high-value, information-intensive markets, or "verticals," specifically financial services and home services. Its client base includes some of the world's largest companies and brands in these markets. The majority of QUINSTREET's operations and revenue are generated in North America. Revenue is generated by delivering measurable online marketing results to clients, offering them cost-effective and measurable customer acquisition costs, management of highly targeted and fragmented online media sources, and access to proprietary technologies. QUINSTREET is predominantly paid on a negotiated or market-driven "per click," "per lead," or other "per action" basis, aligning with clients' customer acquisition cost targets. The company bears the cost of paying Internet search companies, third-party media sources, strategic partners, and other online media sources to generate qualified clicks, leads, calls, applications, or customers for its clients. Competitive advantages include media buying power, proprietary technologies, extensive data and experience in performance marketing, and significant online media market share in its served markets or verticals.