Purple Innovation, Inc.

Purple Innovation, Inc. is a comfort product company that offers a variety of innovative, branded, and premium comfort products. These include mattresses, pillows, cushions, bases, and sheets. The company's products are based on proprietary and patented comfort technologies, including its Hyper-Elastic Polymer gel technology, which is engineered to relieve pressure, maintain an ideal body temperature, and provide instantly adaptive support. This technology has been tested for over 30 years in medical and consumer applications, originally for hospital beds and wheelchairs, before being adapted for Purple's consumer products. Purple sells its products through two main channels: direct-to-consumer (DTC) and wholesale. The DTC channel includes Purple.com (e-commerce), Purple showrooms, its customer contact center, and online marketplaces. The wholesale channel operates through retail brick-and-mortar and online wholesale partners. The company integrates research and development, marketing, and manufacturing operations. Purple designs and produces its own manufacturing equipment, including proprietary and patented molding machinery, to handle large-format injection molding of its Hyper-Elastic Polymer cushioning material. These customized machines are unique to Purple.