Primerica, Inc.

Primerica, Inc. is a leading provider of financial products and services to middle-income households in the United States and Canada. As of December 31, 2025, the company had 151,524 life insurance-licensed sales representatives. These independent licensed representatives help clients with term life insurance, which Primerica underwrites, and distribute mutual funds, annuities, managed investments, and other financial products primarily on behalf of third parties. As of December 31, 2025, Primerica insured over 5.5 million lives and managed approximately 3.1 million client investment accounts. The company's business model focuses on reaching underserved middle-income consumers cost-effectively. Primerica's purpose is to create financially independent families, supported by a strategic vision to build financial services distribution capabilities for clients, independent sales force, home office associates, and stockholders. Guiding principles include serving middle-income families, maximizing the success of the independent sales force, preserving company culture, and protecting its business model. The strategic plan includes understanding client financial challenges, enabling sales force growth, expanding digital experiences, deepening talent, and ensuring accurate company image. Primerica aims to leverage its independent sales force to meet increasing client financial services needs.