CEO Matt Ehrlichman Earns Over 3.4 Million Performance Shares, Increasing Beneficial Ownership to 22.7%
PRCH sits 53% above its 52-week low of $4.645.
Summary
CEO Matt Ehrlichman's beneficial ownership in Porch Group, Inc. increased to 22.7% following the certification of performance criteria for 3.49 million performance restricted stock units (PRSUs) which are set to vest on April 7, 2026.
Key Events · Ownership and Investor Activity · PRCH
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CEO Ownership Update
Matt Ehrlichman's beneficial ownership now stands at 25,519,591 shares, representing 22.7% of the outstanding common stock.
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Significant PRSU Vesting
Performance criteria were certified for 3,496,948 performance restricted stock units (PRSUs) on March 19, 2026.
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Future Vesting Date
These earned PRSUs are scheduled to vest on April 7, 2026, subject to a service-based condition.
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Anticipated Tax Sales
The filing indicates that "sell-to-cover" transactions will occur upon vesting to satisfy tax withholding obligations, which are non-discretionary.
Analysis · PRCH · Technology
This Schedule 13D/A filing updates CEO Matt Ehrlichman's beneficial ownership, primarily driven by the satisfaction of performance criteria for a substantial grant of 3.49 million performance restricted stock units (PRSUs). These PRSUs, valued at approximately $24.8 million based on the current stock price, are a significant component of the CEO's compensation, tied to the company's performance in share price, revenue, and Adjusted EBITDA. While these shares are earned, they remain subject to a service-based vesting condition until April 7, 2026. The filing also notes anticipated "sell-to-cover" transactions for tax withholding upon vesting, which are routine and non-discretionary. The increase in the CEO's ownership stake to 22.7% reinforces strong insider alignment with shareholder interests, following the company's reported financial turnaround in 2025.
How filings like this one have moved
In the 30 days to Oct 5, 2026, 36.9% of the 964 measured filings Wiseek scored 8 moved their stock by 5% or more by the next session's close. The median move was -0.65%. These are measured outcomes after filings of this importance, not a forecast for this one.
Measured one observation per ticker per day, after exclusions. Current figures: Filing Impact Tracker · open dataset
At the time of this filing, PRCH was trading at $7.10 on NASDAQ in the Technology sector, with a market capitalization of approximately $753.7M. The 52-week trading range was $4.65 to $19.44. This filing was assessed with positive market sentiment and an importance score of 8 out of 10.