Playtika Holding Corp.

Playtika Holding Corp. operates as a leading mobile game operator, creating free-to-play games designed to entertain and engage users. The company utilizes best-in-class live game operations services and a proprietary technology platform to support its game portfolio, driving user engagement and monetization through curated in-game content and offers. Playtika's games are kept fresh with new features customized for different player segments, contributing to the retention of paying users over long periods. The company primarily expands its game portfolio through acquisitions, leveraging its live operations services to enhance the scale and profitability of some acquired games, allowing studios to focus on content creation. Other acquired studios may operate independently, at least initially. Playtika was founded in Israel in 2010 and became a publicly traded company on January 15, 2021, with its common stock trading on the Nasdaq Global Select Market under the ticker symbol "PLTK." For the year ended December 31, 2025, the company generated $2,755.4 million in revenues, a net loss of $206.4 million, and $753.2 million in Adjusted EBITDA, representing a net loss margin of 7.5% and an Adjusted EBITDA margin of 27.3%. Playtika focuses on a portfolio of sustainable, top-grossing games with a loyal user base, with casual titles increasingly forming a larger portion of its overall game mix.