OptimizeRx Corp

OptimizeRx is a digital healthcare technology company that helps life sciences brands engage with, market to, and support patients and healthcare providers. Founded in 2006 in Rochester, Michigan, as a Nevada corporation, the company initially delivered messages like coupons and co-pays to physicians and pharmacists through electronic health record (EHR) systems and ePrescribing (eRx) platforms. Over time, OptimizeRx expanded its solutions to deliver a wider variety of health-related information across more platforms and to broader audiences. The company enhanced its original financial messaging solution by incorporating artificial intelligence (AI)-driven tools. Its current AI-enabled Dynamic Audience Activation Platform (DAAP) identifies precise healthcare provider (HCP) audiences and estimates when these HCPs will see brand-eligible patients. In 2023, OptimizeRx acquired Healthy Offers, Inc. (d/b/a "Medicx" or "Medicx Health"), which expanded its capabilities to include direct-to-consumer (DTC) marketing. This DTC marketing uses Medicx Health's patent-protected Micro-Neighborhood® Targeting (MNT) solution. MNT uses de-identified claims data to identify and target geographies where eligible patients live, rather than individual patients, providing a privacy-centric approach for brand manufacturers. With the integration of DTC marketing, OptimizeRx's life sciences brand customers can now reach both HCP and patient audiences across its omnichannel network. The company currently offers diverse tech-enabled marketing solutions that use machine learning algorithms to find the best audience in the correct channels at the right time.