Oddity Tech Ltd

ODDITY is a consumer technology platform focused on the global beauty and wellness market. The company uses technology innovations, a range of physical products, and online brands to drive growth. ODDITY operates as a direct-to-consumer platform, capitalizing on the consumer shift online and the demand for science-backed products. Its investment in ODDITY LABS aims to lead in developing high-performing ingredients and formulations. Since launching in the United States in 2018, ODDITY has used algorithms and machine learning models to provide precise product matches and a seamless online shopping experience. As of December 31, 2025, its online platform supported a portfolio of stand-alone brands and served approximately 68 million users. In 2023, ODDITY acquired Revela, a Boston-based biotechnology company, establishing ODDITY LABS. ODDITY LABS focuses on advanced biotechnology and digital biology, including AI-based molecule discovery, to develop beauty and wellness products from proprietary molecules. IL MAKIAGE, ODDITY's first brand, is stated to be the largest online beauty brand in the United States by revenue, with an expanding international presence.