NetEase, Inc.

NetEase, Inc. provides online services, including games and related value-added services, intelligent learning and advertising solutions, and an online music platform. The company's infrastructure and technology are designed for reliability, scalability, and flexibility, administered by its technical staff. NetEase websites and other online and mobile platforms primarily use network servers co-located in facilities of China Telecom, China Unicom, and China Mobile affiliates, along with its self-built Gui'an Data Center. It also uses cloud-based servers from third parties like Google Cloud Platform. NetEase has developed internal systems for sales planning, targeting, trafficking, inventory management, and reporting tools, such as advertisement tracking for its advertising services. The company maintains a comprehensive user profile system and a single sign-on system for easy access to its various products. NetEase plans to continue using a mix of internally developed and third-party software to enhance its offerings. Sales and marketing efforts include online and traditional programs, public relations, and offline advertising to build brand awareness and grow its user base. This involves collaborations with social networking, video, live streaming platforms, TV, movie, stage production companies, and book and comic publishers. Its online games are available on its website, the Apple App Store for iOS, third-party Android app stores, and PC and console distribution platforms.