Niu Technologies

NIU designs, manufactures, and sells high-performance electric motorcycles, mopeds, bicycles, kick-scooters, and e-bikes. The company offers a diversified product portfolio for various urban travel needs, categorized into two main lineups. The first includes electric motorcycle, moped, and bicycle series such as the NQi, MQi, UQi, and FQi series. The second is the micro-mobility series, featuring the KQi kick-scooter series and the BQi e-bike series. NIU utilizes an omnichannel retail model, combining offline and online channels for sales and services. In 2025, the company sold 1,192,039 e-scooter units, with 1,112,021 units sold in China and 80,018 units in international markets. Sales and service channels include a "city partner" system in China, which comprised 623 city partners with 4,540 franchised stores across 320 cities as of December 31, 2025. Internationally, products are sold through business partners, including distributors, dealers, and retailers, in over 40 countries. Additionally, sales occur via NIU's own online store and third-party e-commerce platforms. The company also sells lifestyle accessories. NIU's products are designed with themes of style, freedom, and technology, incorporating smart technologies, powertrain and battery technologies, and automotive-inspired functionalities.