Natural Grocers by Vitamin Cottage, Inc.

Natural Grocers® is a specialty retailer of natural and organic groceries and dietary supplements. The company focuses on offering high-quality products at affordable prices, exceptional customer service, nutrition education, and community outreach. Natural Grocers aims to build long-term customer relationships through transparency and trust by selling only natural and organic groceries, body care products, and dietary supplements that meet strict quality guidelines, excluding products known to contain artificial flavors, preservatives, sweeteners, synthetic colors, or partially hydrogenated or hydrogenated oils. The company uses an efficient and flexible smaller-store format to provide affordable prices and a convenient, clean, and shopper-friendly retail environment. Natural Grocers enhances the shopping experience by offering free science-based nutrition education to help customers make informed health and nutrition choices and incorporates ecological sustainability principles into its product standards and company practices. Founded in 1958 by Margaret and Philip Isely, who began by lending nutrition books and providing whole grain bread samples door-to-door in Golden, Colorado, the company's business model was built on nutrition education and taking orders for dietary supplements, whole grain bread, and unprocessed foods. The company is committed to maintaining its founding principles, including Nutrition Education.