New Generation Consumer Group, Inc.

New Generation Consumer Group, Inc., through its subsidiary Monster Marketing Group, Inc., develops, markets, sells, and distributes consumable products to consumers in North America. The company operates two divisions. Its Michelada division offers Michelada Mix under the Mucho Macho brand name. The VIP Spirits division offers liqueur-infused vodka in various flavors under the Excuse brand. Beyond its consumer product offerings, the company also serves clients in the quick service, fast food, automobiles, and cellular sectors. New Generation Consumer Group, Inc. was incorporated in 1989 and is headquartered in Los Angeles, California. The company was formerly known as United Music & Media Group, Inc. and changed its name to New Generation Consumer Group, Inc. in October 2014.