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MOGU Inc.

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MOGU Inc.

MOGU·NYSE·Trade & Services·CIK 0001743971

MOGU Inc. operates as a KOL-driven online fashion and lifestyle destination in China. The company offers an accessible online shopping experience for everyday fashion. Its platform connects merchants, Key Opinion Leaders (KOLs), and users, functioning as a marketing channel for merchants and an incubator for KOLs. Users can discover and share fashion trends within this community. In July 2021, MOGU Inc. acquired Ruisha Technology to explore global merchant operations. Ruisha Technology serves leading retail brands by providing private domain operation and product systems, as well as one-stop brand-wide integrated marketing solutions. In August 2025, Ruisha Technology repurchased its shares, reducing MOGU Inc.'s interest from 59.6% to 48.2%. MOGU Inc. deconsolidated Ruisha Technology effective August 31, 2025. The company's platform features content primarily in live-streaming format, created by its KOL base. This content distills styles and trends, often showcasing products from merchants, and guides users from discovery to purchase. Merchant partners are attracted by the platform's user base and incentivize KOLs with fashion products to produce engaging content. The content includes live video broadcasts, short-form videos, photographs, and product reviews. Users can directly purchase products promoted during live video broadcasts by clicking on links within the channels.

MOGU Inc. (NYSE:MOGU) is a publicly traded company in the Trade & Services sector. Wiseek has independently scored 4 items for MOGU at importance 7 or higher on its 1–10 market-impact scale. Its most recent item scored 7 or higher is dated 2026-07-24, rated 8/10. Across its 4 most recent items scored 7 or higher, the top rating is 8/10, with 2 rated 8 or above. Recent SEC coverage for MOGU spans 20-F, 6-K.

Recent high-impact activity:

  • MOGU Swings to Net Income in FY2026, But Material Weaknesses and Crypto Strategy Raise Questions
  • MOGU Reports 28.5% Half-Year Revenue Drop Amid Competitive E-commerce Market
  • MOGU Reports Significant Revenue Decline in H2 FY2026, Full-Year Net Income Driven by Non-Operating Gains
  • MOGU Reports Net Income Turnaround Driven by Deconsolidation Gain and Operational Improvements

Financial Snapshot

Fiscal year ended March 31, 2026
Revenue
¥125.43M CNY
Net Income
¥1.84M CNY
Diluted EPS
¥0.00 CNY
Op. Cash Flow
-¥47.42M CNY
Free Cash Flow
-¥51.51M CNY
Gross Profit
¥35.85M CNY
Operating Income
-¥72.21M CNY
Cash & Equivalents
¥133.63M CNY
Total Debt
¥0 CNY
Debt / Equity
0.00×
Net Margin
1.5%
Shares Outstanding
2.45B sh
Source: 20-F · filed 2026-07-24 · accession 0001193125-26-315001

Short Interest & Short Volume

1.00 days to cover

FINRA reported short interest of 2,923 shares in MOGU as of the September 15, 2026 settlement, a 35.1% decrease from the prior period — about 1.0 days to cover at its recent average daily volume. On October 2, 2026, 21.4% of MOGU volume reported to FINRA trade-reporting facilities was marked short.

Short interest (bi-monthly positions)2,923 shares as of September 15, 2026
Change vs prior period▼ 35.1%
Days to cover1.00 at avg daily volume of 2,942
Daily short volume (FINRA facilities)21.4% of 28 shares on October 2, 2026
5-day average short volume50.3%

Daily short sale volume covers trades reported to FINRA trade-reporting facilities and is not the same as short interest (bi-monthly reported positions). Source: FINRA — FINRA is the owner and source of this short interest and short sale volume data; it may not be redistributed.

Insider Transactions

MOGU files as a Foreign Private Issuer (FPI). Under SEC Exchange Act Section 16(a), officers, directors, and 10% owners of FPIs are exempt from Form 4 insider-transaction reporting requirements. Comparable disclosures, when applicable, appear in the company's Form 20-F (annual) or Form 6-K (interim) filings on SEC EDGAR.

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$1.86
52-week range · as of 2026-07-24 $1.27 – $8.1
Market cap
$15.2M
Volume
291 (0.1× avg)
3-mo avg 2.1K
Live data · 2026-10-04 00:32 UTC · Market closed

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feed MOGU - Latest Insights

MOGU
Jul 24, 2026, 6:05 AM EDT
Filing Type: 20-F
Importance Score:
8
Price at Filing: $1.88
Real-time Price: $1.86 info
Change: -$0.020 (-1%) info
Market Cap: $15.203M info
MOGU
Jun 22, 2026, 6:34 AM EDT
Source: Dow Jones Newswires
Importance Score:
7
Price at Filing: $2.11
Real-time Price: $1.86 info
Change: -$0.250 (-12%) info
Market Cap: $15.203M info
MOGU
Jun 22, 2026, 6:09 AM EDT
Filing Type: 6-K
Importance Score:
7
Price at Filing: $2.11
Real-time Price: $1.86 info
Change: -$0.250 (-12%) info
Market Cap: $15.203M info
MOGU
Jan 29, 2026, 6:03 AM EST
Filing Type: 6-K
Importance Score:
8
Price at Filing: $1.95
Real-time Price: $1.86 info
Change: -$0.090 (-5%) info
Market Cap: $15.203M info
Research tools: Filing Impact Index Dilution Tracker Split Calendar Open Datasets