MNTN, Inc.

MNTN aims to transform Connected TV (CTV) into a performance marketing channel. The company's PTV software platform enables marketers to combine TV advertising with the targeting, measurement, and attribution features of paid search and social advertising. This self-serve platform allows marketers to target audiences using MNTN Matched technology and attribute each view to a purchase or action. Marketers can set performance goals, such as Return on Ad Spend (ROAS), and MNTN's algorithms optimize campaigns to achieve these goals. MNTN operates within the performance marketing, traditional TV advertising, and CTV advertising markets. Performance marketing, or direct response marketing, is the primary form of digital advertising, allowing data-driven targeting and measurable outcomes. While traditional TV has lacked these capabilities, its storytelling, audience reach, and viewership make it a premium channel for brand awareness. The TV industry's digital shift to CTV has led to rapid CTV adoption, with audiences moving from traditional TV. CTV advertising is the fastest-growing advertising channel globally, as TV marketers shift budgets from linear TV to CTV. Ad-supported Video On Demand (AVOD) content has grown due to consumers' willingness to watch ads instead of paying higher subscription fees, increasing available TV advertising inventory. Historically, CTV advertising, like traditional TV advertising, has focused on brand marketing, prioritizing reach and frequency over measurable performance outcomes.