Monster Beverage Corp

Monster Beverage Corporation, based in Corona, California, is a holding company that operates through its consolidated subsidiaries, which primarily develop and market energy drinks. The company develops, markets, sells, and distributes energy drink beverages and concentrates for energy drink beverages under brand names including Monster Energy®, Monster Energy Ultra®, Rehab Monster®, Monster Energy®Nitro, Java Monster®, Punch Monster®, Juice Monster®, Reign Total Body Fuel®, Reign Storm®, Bang Energy®, NOS®, Full Throttle®, Burn®, Mother®, Nalu®, Ultra Energy®, Play® and Power Play® (stylized), Relentless®, BPM®, BU®, Samurai®, Live+®, Predator®, and Fury®. Additionally, the company develops, markets, sells, and distributes craft beers, flavored malt beverages ("FMBs"), and hard seltzers. These alcoholic beverages are sold under brands such as Jai Alai® IPA, Florida Man® IPA, Dale's Pale Ale®, Wild Basin® Hard Seltzers, Dallas Blonde®, Deep Ellum TM IPA, Perrin Brewing Company® Black Ale, Hop Rising® Double IPA, Wasatch® Apricot Hefeweizen, The Beast TM , Beast® Tea, Blind Lemon®, and Blinder Lemon TM . The company operates within the "alternative" beverage category, which includes non-carbonated ready-to-drink teas, lemonades, juice cocktails, single-serve juices, fruit beverages, ready-to-drink dairy and coffee drinks, energy drinks, sports drinks, single-serve still waters, and "new age" beverages like natural sodas, sparkling juices, and flavored sparkling beverages.