Magnite, Inc.

Magnite, Inc. provides technology solutions to automate the purchase and sale of digital advertising inventory. The company operates as an independent omni-channel sell-side advertising platform (SSP) and is the largest independent programmatic CTV marketplace. Magnite offers a single partner for global transactions across all channels, formats, and auction types, enabling buyers to reach CTV audiences from streaming content providers, broadcasters, platforms, and device manufacturers. Its platform includes applications and services for publishers, who are sellers of digital advertising inventory owning CTV channels, applications, websites, and other digital media properties, to manage and monetize their inventory. It also provides applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand side platforms (DSPs), to purchase digital advertising inventory. The platform acts as a transparent, independent marketplace, connecting buyers and sellers and facilitating intelligent decision-making and automated transaction execution at scale. Magnite processes trillions of ad requests per month, offering buyers access to a global, scaled, independent alternative to "walled gardens." The SpringServe CTV platform provides CTV sellers with a holistic solution to manage and monetize their entire portfolio of CTV ad inventory, covering both programmatic and direct-sold video inventory. This includes tools for mediation and yield optimization, forecasting, customized ad experiences and formats, and advanced podding logic, such as an ad-pod feature for managing multiple ads from different demand sources.