MOBIVITY HOLDINGS CORP.

Mobivity Holdings Corp. is a Nevada corporation organized in 2008 that develops and operates proprietary platforms for brick-and-mortar brands and digital-first enterprises. These platforms enable national and localized, data-driven marketing campaigns with unique targeting, incentivization, and promotion to drive customer acquisition and loyalty. The company's core technology platform, RecurrencyTM, transforms point-of-sale (POS) data from thousands of locations into usable intelligence, measures and predicts guest frequency and spend by channel, and deploys and manages one-time use offer codes with accurate sales attribution across channels, promotions, and media programs. It also delivers uniquely attributable 1:1 offers that power incentivized actions in digital environments, such as user acquisition, continued monetization, and other digital activities. The Recurrency platform generates revenue in two ways. First, it is delivered as a Software-as-a-Service (SaaS) platform used by leading convenience and quick-service restaurant brands to build and engage with their loyal customers. Second, through its Connected RewardsTM business, the platform enables and powers unique incentivized programs in digital environments. This allows businesses to reward users and customers with real-world products for actions taken in a digital environment. Customers include some of the largest mobile casual game publishers and convenience and quick-service restaurant brands globally. Programs include incentivized user acquisition, where users receive real-world products like free or discounted burgers for downloading a mobile game, and rewarded play, where users receive real-world products for in-game activities such as achieving a certain level or winning enough points. The company charges customers a per-install or per-individual engagement fee for each unique action where rewards are delivered. The Recurrency™ platform unlocks POS and mobile data to transform customer transactions into actionable marketing insights and power Connected Rewards interactions.