LightInTheBox Holding Co., Ltd.

We are a global e-commerce company that has provided a diverse range of affordable lifestyle products directly to consumers worldwide since 2007. We offer a wide selection of products at attractive prices through our websites and mobile applications, which are available in multiple major languages. We have evolved from an online drop-shipping retailer to a consumer lifestyle company by focusing on consumer preferences and offering differentiated products. For example, we concentrate on highly customized non-standard products during Western festivals/holidays and special occasions like Halloween/Christmas and weddings, addressing consumers' emotional and lifestyle needs. This events-driven approach allows us to command premium pricing by meeting sentimental rather than purely functional needs. We have also adopted a brand matrix strategy, launching three direct-to-consumer (DTC) apparel brands to cover different market segments and expand market share. The first brand, Ador, is a women's fashion brand for women aged 35-55. The second is a golf apparel brand for female golfers aged 35 and above. The third is a women's light party dress brand for the age group of 30 and above. These brands share similar customer profiles in body characteristics, family structure, and income level, creating business synergies and driving efficiency across product design, photography style, marketing channels, and supply chain operations. We focus on the social attributes of women aged 30 and above, delivering emotional value and a relaxed lifestyle experience for scenarios such as vacation, social golf, and parties.