Lifevantage Corp

LifeVantage Corporation focuses on nutrigenomics, studying how nutrition and natural compounds affect human genes for health. The company provides scientifically validated products and a commission-based direct sales opportunity to independent consultants. LifeVantage sells its products in the United States, Mexico, Japan, Australia, Hong Kong, Canada, Thailand, the United Kingdom, the Netherlands, Germany, Taiwan, Austria, Spain, Ireland, Belgium, New Zealand, and Singapore, as well as to customers for personal consumption in other countries. The company identifies, researches, develops, formulates, and sells advanced nutrigenomic activators, dietary supplements, weight management products, pre- and pro-biotics, skin and hair care products, and nootropics. Key product lines include Protandim®, a flagship line of dietary supplements; LifeVantage®, which offers dietary supplements such as the MindBody GLP-1 System™, Omega+, ProBio, IC Bright®, the Rise AM & Reset PM System®, D3+, and Daily Wellness; PhysIQ™, providing Fat Burn and Prebiotic dietary supplements; TrueScience®, a line of skin and hair care products and Liquid Collagen; Petandim®, a companion pet supplement for dogs; and AXIO®, nootropic energy drink mixes. LifeVantage was incorporated in Colorado in June 1988 and operated under various names before becoming LifeVantage Corporation in November 2006. From fiscal year 2005 until fiscal year 2009, the company marketed and sold Protandim® through traditional retail stores.