Locafy Ltd

Locafy Ltd is an Australian company focused on commercializing its Software as a Service (SaaS) online marketing technology. This technology primarily provides a cost-effective location-based digital marketing solution for small businesses in its key target markets of USA, Australia, and Canada. The company's technology stack and product solution include three main elements: Business Listing syndication, Landing Pages, and Map Boosting technology. The Business Listing syndication solution allows business owners to publish their business listing content to multiple directories, search engines, voice assistants, maps, apps, and social media platforms relevant to their market. Locafy's technology can also publish this content on Search Engine Optimized (SEO) Landing Pages, which are hosted and managed by the company. Clients can add and edit content on these pages using the technology's content management system. Locafy's technology incorporates "Entity Based" SEO technology and know-how, which, based on testing and active production, makes web pages highly likely to appear more prominently and rapidly in search engine results pages (SERP) for relevant keywords compared to alternative solutions. These Landing Pages automatically include factors affecting SERP rankings such as page speed, accessibility, security, and unique quality content, leveraging generative artificial intelligence (AI). The Map Boosting solution uses Locafy's technology and know-how to improve the search ranking of a user's Google Business Profile (GBP) within Google's Map Pack for relevant keywords within an approximate five-mile radius of the business's physical location.