Klaviyo, Inc.

Klaviyo is a B2C CRM that assists consumer companies in developing customer experiences. The company unifies data, intelligence, and actions into an infrastructure designed for autonomy and scale. Over 193,000 businesses, ranging from emerging creators to global enterprises, utilize the Klaviyo Data Platform ("KDP") to transform real-time consumer data into personalized, revenue-driving experiences across marketing, service, and other areas. This B2C CRM provides a single source of truth for consumer profiles, enabling businesses to understand and act on customer information immediately. Klaviyo populates consumer profiles with data from first-party systems using over 350 third-party integrations. This unified knowledge about consumer identity, consent, behavior, preferences, and history helps companies increase customer lifetime value and build revenue through consumer experiences. Businesses use Klaviyo to power digital marketing and service experiences across channels such as email, text, and WhatsApp messaging. These interactions generate data that enhances intelligence, leading to smarter interactions with higher ROI. The KDP is a centralized, scalable, and flexible data store that allows customers to aggregate and process first-party consumer profile and event data. While the KDP initially focused on email marketing capabilities, it now incorporates text messaging and WhatsApp channels, Reviews, Marketing Agent, Klaviyo Service, Klaviyo Analytics, and other features. In early 2025, Klaviyo introduced a new category of customer relationship management solutions built exclusively for business-to-consumer ("B2C") companies.