KROGER CO

The Kroger Co. was founded in 1883 and incorporated in 1902. The company's core business is retail grocery, which also includes retail pharmacies and fuel centers. Kroger focuses on growing its customer base and increasing loyalty by offering value and convenience, and by investing in Fresh products, its own Brands, Personalization, and eCommerce. The company uses data and customer traffic from its retail operations to create personalized experiences and value. This data also supports its alternative profit business, which includes third-party media revenue and has fast growth and high operating margins. The value generated from these alternative businesses is reinvested into the retail business. Kroger primarily earns revenue and generates cash from selling consumer products to customers in its stores, fuel centers, and through online platforms. Income is earned by selling products at prices that exceed the costs of making them available, including procurement, distribution, facility occupancy, operational costs, and overhead expenses. Kroger's fiscal year ends on the Saturday closest to January 31. References to 2025, 2024, and 2023 correspond to fiscal years ending January 31, 2026, February 1, 2025, and February 3, 2024, respectively, unless otherwise specified.