KFC Drops Pepsi for Coca-Cola Across 3,700 U.S. Restaurants
KO sits 38% above its 52-week low of $66.92.
Summary
KFC will switch its roughly 3,700 U.S. restaurants from PepsiCo to Coca-Cola beverages starting in January, completing the rollout by the end of Q1 2027. It ends a nearly 40-year Pepsi run at KFC U.S. and hands Coca-Cola a rare large fountain account win, adding to recent gains at Culver's, Arby's and Panda Express. The revenue is modest against Coca-Cola's scale, but fountain accounts are sticky, high-visibility placements and large chains rarely switch suppliers. PepsiCo keeps KFC's international markets and remains a Yum Brands partner, so the hit to PEP is contained. KO is trading near a 52-week high at $92.68, up about 32% this year, while PEP is down roughly 11%. Watch the January transition start and full Q1 2027 rollout for confirmation.
At the time of this announcement, KO was trading at $92.68 on NYSE in the Trade & Services sector, with a market capitalization of approximately $395.8B. The 52-week trading range was $66.92 to $94.10. This news item was assessed with positive market sentiment and an importance score of 7 out of 10. Source: Benzinga.