JOHNSON OUTDOORS INC

Johnson Outdoors is a global manufacturer and marketer of branded seasonal, outdoor recreation products primarily used for fishing from a boat, diving, paddling, hiking, and camping. The company's portfolio includes well-known consumer brands that hold leading market positions. The company was incorporated in Wisconsin in 1987 and is controlled by Helen P. Johnson-Leipold (Chairman and Chief Executive Officer), her family members, and related entities. The Fishing segment features key brands such as Minn Kota electric motors for trolling or propulsion, marine battery chargers, and shallow water anchors; Humminbird sonar and GPS equipment for fish finding, navigation, and marine cartography; and Cannon downriggers for controlled-depth fishing. Minn Kota trolling motors and shallow water anchors, along with Cannon downriggers, are primarily designed and manufactured at the company's Mankato, Minnesota facility. Humminbird sonar and GPS equipment are primarily designed and manufactured in Eufaula, Alabama, and Alpharetta, Georgia. Fishing brands and accessories are sold globally, with most sales in North America through large outdoor specialty retailers like Bass Pro Shops and Scheels, large retail chains, distributors serving independent marine, sporting goods, and internet dealers, and original equipment manufacturers (OEMs) of boat brands such as Tracker, Skeeter, and Ranger. The company also sells directly to consumers via its Minn Kota, Humminbird, and Cannon websites. International markets outside North America are reached through independent international distributors. The Camping & Watercraft Recreation segment includes key brands: Jetboil portable outdoor cooking systems, Old Town canoes and kayaks, and Carlisle branded paddles.