Hour Loop, Inc.

Hour Loop, Inc. is an online retailer operating in the U.S. market. The company primarily engages in e-commerce retailing as a third-party seller on www.amazon.com, a platform it has utilized since 2013. Since 2020, Hour Loop has also operated as a third-party seller on www.walmart.com. Additionally, the company has sold merchandise on its own website, www.hourloop.com, since 2013. To date, nearly all of its revenue has been generated through its operations as a third-party seller on Amazon, with only a negligible amount of revenue coming from its own website and Walmart operations. Hour Loop manages over 100,000 stock-keeping units (SKUs) across various product categories. These categories include home/garden décor, toys, kitchenware, apparel, and electronics. The company's main strategy is to offer a broad selection of its vendors' products to customers. It employs advanced software to identify product gaps, enabling it to maintain product availability year-round, including throughout the fourth quarter (holiday season). The company's business model on Amazon involves wholesale, private label, and retail arbitrage. Hour Loop, Inc. includes its wholly owned subsidiary, Flywheel Consulting Limited.