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Hour Loop, Inc

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Hour Loop, Inc

HOUR·NASDAQ·Trade & Services·CIK 0001874875

Hour Loop, Inc. is an online retailer operating in the U.S. market. The company primarily engages in e-commerce retailing as a third-party seller on www.amazon.com, a platform it has utilized since 2013. Since 2020, Hour Loop has also operated as a third-party seller on www.walmart.com. Additionally, the company has sold merchandise on its own website, www.hourloop.com, since 2013. To date, nearly all of its revenue has been generated through its operations as a third-party seller on Amazon, with only a negligible amount of revenue coming from its own website and Walmart operations. Hour Loop manages over 100,000 stock-keeping units (SKUs) across various product categories. These categories include home/garden décor, toys, kitchenware, apparel, and electronics. The company's main strategy is to offer a broad selection of its vendors' products to customers. It employs advanced software to identify product gaps, enabling it to maintain product availability year-round, including throughout the fourth quarter (holiday season). The company's business model on Amazon involves wholesale, private label, and retail arbitrage. Hour Loop, Inc. includes its wholly owned subsidiary, Flywheel Consulting Limited.

Hour Loop, Inc (NASDAQ:HOUR) is a publicly traded company in the Trade & Services sector. Wiseek has independently scored 11 items for HOUR at importance 7 or higher on its 1–10 market-impact scale. Its most recent item scored 7 or higher is dated 2026-08-11, rated 8/10. Across its 11 most recent items scored 7 or higher, the top rating is 9/10, with 5 rated 8 or above. Recent SEC coverage for HOUR spans 10-Q, 8-K, DEF 14A, 10-K.

Recent high-impact activity:

  • Hour Loop Q2 Revenue Jumps 25% but Cash Dwindles to $985K; Insider Loan Repayment Plan Set
  • Hour Loop Reports Q2 Profitability, Reaffirms Full-Year Guidance
  • Hour Loop Posts 3c EPS in Q2, First Look at Profitability
  • Hour Loop Details High Executive Bonuses, Insider Loans, and Controlled Status Ahead of Annual Meeting
  • Hour Loop Revises 2026 Executive Compensation, Adds $200K Guaranteed Bonuses

Financial Snapshot

Fiscal year ended December 31, 2025
Revenue
$142.44M
Net Income
$1.7M
Diluted EPS
$0.05
Op. Cash Flow
$2.58M
Free Cash Flow
$2.5M
Gross Profit
$74.63M
Operating Income
$2.46M
Cash & Equivalents
$3.79M
Debt / Equity
0.00×
Net Margin
1.2%
Shares Outstanding
35.18M sh
Source: 10-K · filed 2026-03-24 · accession 0001493152-26-012278

Short Interest & Short Volume

1.45 days to cover

FINRA reported short interest of 12,256 shares in HOUR as of the September 15, 2026 settlement, a 36.2% decrease from the prior period — about 1.4 days to cover at its recent average daily volume. On October 2, 2026, 29.2% of HOUR volume reported to FINRA trade-reporting facilities was marked short.

Short interest (bi-monthly positions)12,256 shares as of September 15, 2026
Change vs prior period▼ 36.2%
Days to cover1.45 at avg daily volume of 8,477
Daily short volume (FINRA facilities)29.2% of 15,936 shares on October 2, 2026
5-day average short volume55.9%

Daily short sale volume covers trades reported to FINRA trade-reporting facilities and is not the same as short interest (bi-monthly reported positions). Source: FINRA — FINRA is the owner and source of this short interest and short sale volume data; it may not be redistributed.

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$1.96 +0.01% today
52-week range · as of 2026-08-11 $1.24 – $6.84
Market cap
$65.47M
Volume
19.3K (1.1× avg)
3-mo avg 16.8K
Live data · 2026-10-03 14:44 UTC · Market closed

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feed HOUR - Latest Insights

HOUR
Aug 11, 2026, 4:32 PM EDT
Filing Type: 10-Q
Importance Score:
8
Price at Filing: $1.94
Real-time Price: $1.96 info
Change: +$0.020 (+1%) info
Market Cap: $65.472M info
HOUR
Aug 11, 2026, 4:26 PM EDT
Filing Type: 8-K
Importance Score:
7
Price at Filing: $1.94
Real-time Price: $1.96 info
Change: +$0.020 (+1%) info
Market Cap: $65.472M info
HOUR
Aug 11, 2026, 4:15 PM EDT
Source: Dow Jones Newswires
Importance Score:
7
Price at Filing: $1.94
Real-time Price: $1.96 info
Change: +$0.020 (+1%) info
Market Cap: $65.472M info
HOUR
Jun 25, 2026, 5:15 PM EDT
Filing Type: DEF 14A
Importance Score:
8
Price at Filing: $1.81
Real-time Price: $1.96 info
Change: +$0.150 (+8%) info
Market Cap: $65.472M info
HOUR
May 18, 2026, 4:05 PM EDT
Filing Type: 8-K
Importance Score:
7
Price at Filing: $2.06
Real-time Price: $1.96 info
Change: -$0.100 (-5%) info
Market Cap: $65.472M info
HOUR
May 12, 2026, 4:25 PM EDT
Source: Dow Jones Newswires
Importance Score:
8
Price at Filing: $2.32
Real-time Price: $1.96 info
Change: -$0.360 (-16%) info
Market Cap: $65.472M info
HOUR
May 12, 2026, 4:11 PM EDT
Filing Type: 10-Q
Importance Score:
9
Price at Filing: $2.32
Real-time Price: $1.96 info
Change: -$0.360 (-16%) info
Market Cap: $65.472M info
HOUR
Mar 24, 2026, 8:05 AM EDT
Filing Type: 10-K
Importance Score:
7
Price at Filing: $1.89
Real-time Price: $1.96 info
Change: +$0.070 (+4%) info
Market Cap: $65.472M info
HOUR
Mar 24, 2026, 8:00 AM EDT
Filing Type: 8-K
Importance Score:
7
Price at Filing: $1.89
Real-time Price: $1.96 info
Change: +$0.070 (+4%) info
Market Cap: $65.472M info
HOUR
Feb 25, 2026, 4:05 PM EST
Filing Type: 8-K
Importance Score:
7
Price at Filing: $1.91
Real-time Price: $1.96 info
Change: +$0.050 (+3%) info
Market Cap: $65.472M info
HOUR
Feb 03, 2026, 9:00 AM EST
Filing Type: 8-K
Importance Score:
8
Price at Filing: $1.78
Real-time Price: $1.96 info
Change: +$0.180 (+10%) info
Market Cap: $65.472M info
Research tools: Filing Impact Index Dilution Tracker Split Calendar Open Datasets